Bad News

News programmes have suddenly become hot property and are vying for attention along with other popular programmes telecast in diverse channels. The major television broadcasters are adding at least one news channel in their bouquet. The biggest hurdle to launching a satellite channel is program software that operates round the clock. This is why newsgathering for 24 hour news channels is important. The new channels on the electronic market are attempting to fulfill this mission by reporting on all news events regardless of the location, time, and place. They have not only changed the notion of news on Indian television but also changed the news formats. In the 1990s, Doordarshan had monopolized newscast on Indian television and also turned news programs into a dowdy exercise. Now the private channels made the news an essential product, such as cloth, food and shelter. The main benefit of today’s news bulletins is their relevance with objectivity, high-quality editing and stunning visuals. News has progressed a great deal from the DD timeframe. From local news to International events breaking news to news analysis television soap to page3 news, every happening comes under coverage of news. This article will examine significant changes in Indian news broadcasting following the Gulf War.

Indian Television – Flash Back

Television in India is experiencing significant changes in the current free market environment. To understand these changes one must have some brief idea of the road covered by the television channels to date. The journey started as an experiment using an investment from UNESCO on the 15th of September, 1959. The makeshift studio in Akashvani Bhavan in New Delhi was chosen for location of the experiment. The first experiment was a one hour of programming, broadcast two times a week, on community health, citizen rights, education and traffic sense and so on. As far as news is concerned, the program was first launched just six years after the beginning of broadcasting on television. Indian viewers were offered a daily one-hour program which also included a news report. The main issue with the television was its inability to perceive the colours of objects in their original form because of the black and white transmission. The Prime Minister spoke to the people of India on the 35th Independence Day from Red Fort, Delhi. This was the first multi-color program. The DD National channel was also established on the same day. The introduction of the National channel was aimed to foster nation-wide integration and to instill confidence in Indians. Indian viewers were also able to enjoy watching the colored version of the Asian Games hosted by New Delhi in their drawing room. Television signals have reached into every corner of the subcontinent through the coverage of important events and other occasions. Indian Government has taken every step to increase the reach of television broadcasting both demographically and geographically. In 1983, television signal was accessible to only 28 percent of the population. it had increased to 28% towards the time 1985 ended and by 1990 over 90 percent of the population was able to access to TV signals. In 1984, the DD Metro channel was added to offer exclusive entertainment option for urban viewers. This channel was initially restricted to major cities.
As a public broadcaster Doordarshan presented the news in natural and comfortable way. All controversial issues were pushed under the rug. Television broadcasting was tightly controlled by the ruling government. Doordarshan news bulletins were unable to deliver world news to the nation’s viewers. The objectivity was the first loss as news was often altered to match the political current political party. The news was freed from the restrictions of the DD newsroom and gained in credibility and objectivity after New Delhi Television (NDTV) created ‘The World This Week in 1988. Everyone was waiting for Friday night to catch “The World This week”. This was the only Indian-based program that was able to look at the world beyond. The World This Week was the most current news program that covered the international scenario and carried important news that the regular DD news was failed to carry out. This show is regarded as one of the country’s finest and most watched television shows. NDTV produced India’s first live-telecast coverage in 1989 of the nation’s general election. The broadcast was a huge success in terms of the commercial and critical achievement, setting a new benchmark for Indian television. Following the Gulf War the media panorama has changed forever. Visit:-

Golf War – The Catalyst

Satellite TV in India since 1990 was transnational. This was due to the entry of multinational corporations into Indian markets due to the privatization policies of the Government. International satellite television was launched in India by CNN through its coverage of the Gulf War in 1991. Richard Li launched Star Plus in August of 1991. It was the first satellite channel that broadcast the signal to the Indian subcontinent. Subhash Chandra launched Zee TV in October 1992. It is the first Indian Hindi channel that is privately owned. This was followed by Sony and a little later by channels from the domestic market like Eenadu, Asianet and Sun TV. Advertising had become the main source of funding and entertainment programs were taking center stage in the organisation’s strategies for programming. The original mission of Doordarshan to promote the development of society and economy has been clearly diluted. Doordarshan was facing fierce competition from international channels like CNN and BBC in their news and public affairs programming. Doordarshan had planned to offer slots for news programs under the sponsored categories. NDTV is the first country-owned producer of national news ‘News Tonight. The show aired on Doordarshan’s state-owned channel. It was a milestone for Indian television. TV Today Network occupied a period that ran for 20 minutes on the DD Metro channel. It was a Hindi-language channel and a current affairs show known as ‘Aaj Tak’. The program gained popularity due to its wide coverage and unique style of presentation by late S. P. Singh. We still remember the welcome message “Ye Thi Khabar Aaj Tak, Intizar. Kijiye Kal Tak”. A large number of viewers across India were watching Aaj Tak as a daily habit because of its innovative style of news broadcast. Aside from Nalini Singh’s fast-paced and brief daily news bulletin Ankhon Dekhi (five minutes) it was broadcast on TV Today Network’s Metro channel, which is part of Doordarshan.

Leave a Reply

Your email address will not be published. Required fields are marked *