How Do People Watch Ads In The Cinemas?

Cinemas play a significant role in the world of advertising. Advertisers know full well that movie cinemas offer a dynamic medium to showcase their products and services. The cinema provides a uncluttered environment since the majority of focus is on the big screen.

Additionally behavior patterns of movie-goers have been examined by experts in the field to develop efficient ways to promote cinemas. Based on research this information will reveal the ways people consume advertisements in cinemas:

* Moviegoers do not mind ads in the cinemas.

Recent research shows advertisements in movies is generally accepted. Two thirds of movie watchers accept the statement that “movie goers don’t mind advertising in the cinemas”. For teenagers between 12-17 years and young adults aged 18-24 yearsold, the agreement to this statement was more high at 71 percent. For mid adults between 25-54 years old, the agreement rate was 62% and for older adults aged 54 and over, it was 59%.

In spite of what is being published by mainstream media The study suggests that moviegoers do not mind watching advertisements in cinemas. Visit:-

* The growth of ads in the cinema is usually accepted.

As advertisers take the opportunity to present their goods and services in the cinemas, an increase of advertisements has been noticed in the course of film screenings. To determine whether this has had a negative or a positive effect amongst moviegoers, determining the frequency of attendance to movies will show the impact.

According to statistics According to statistics, 80% of cinemagoers in the US think that the advertising at the cinema is not a obstruction to their favorite hobby. The majority of respondents say that their frequency of movie watching activity is about three times a month. 77 percent of people who watch films at least one time a month agree that advertising in cinemas is okay and acceptable. 54% of those who go to the movies four times a year think that commercials in the movie houses are acceptable. About 12% of those who don’t watch films say that ads in cinemas are not acceptable. This shows that cinema ads are not a obstruction to their leisure activity and most of them say it is generally accepted.

* Half of movie goers find the cinema advertisements more interesting than TV ads.

The study that led to this conclusion is interesting because the majority of commercials that are shown in cinemas come inspired by TV ads. Contrary to TV commercials, where viewers tend to be passive while viewing a commercial, cinema ads carry a huge significance when seen by moviegoers. The reason for this is that most cinema advertisements are displayed prior to the film. This is a very new thing for theaters in the US. In some countries, however, outside the US, this has been going on for decades.

As the anticipation increases for a movie-goer to watch the movie of the week showing a commercial prior to the movie is a perfect time as most people are more attentive and engaged in what they hear and see. This leaves a larger impression on the minds of moviegoers. A commercial which has been shown numerous times on television will more likely to be remembered in a cinema before the film.

Notable Points

The pattern of behavior observed by moviegoers suggests that cinema advertising can be a successful method to get in touch with potential customers. If you are an advertising professional, it is important to keep in mind the following factors that will make your advertising campaign more successful:

A staggering 150 million viewers in several countries go to the cinema at least one time a month.


Leave a Reply

Your email address will not be published. Required fields are marked *