Luxury Watch Brands Get Hip With iPhone Applications

It seems like 2009 will be the year luxury watch manufacturers find a new method of promoting their products. “A la iPhone” is the preferred method.

Bell & Ross has released their own iPhone apps, which have higher-end features than other.

Here’s a look at what each application offers:

Bell & Ross was the first luxury watch brand to release an iPhone application, and it’s the most basic.

The app will show time and you can also use your phone’s shake to charge the watch’s automatic winding feature. There are many Bell & Ross watches that can be downloadedand have the option of a variety of designs and colors.

Bell & Ross creates watches that are high-end for professionals, including deep sea divers pilots of the air force, as well as anti-mine teams in the military. The design of their watches is built around the dashboard which is the foundation of all professionals. Design is more important than the functionality. Also “the vital is never diluted by the unnecessary.” Visit:-

Breitling was next and when compared with the iPhone applications that came after it, it is also quite basic in terms of its features.

The Breitling approach is different than Bell & Ross’s because the app promotes a single watch, rather than the entire brand. Breitling’s app is focused only on one watch, which is the Chronomat BO1, the company’s latest chronograph.

This app gives a comprehensive description of the ChronomatBO1 Watch, including 360° and video views. The configurator lets you visualize hundreds of custom models. A system for tracking the location of sales at point-of-sale allows customers to find the nearest Breitling authorized Breitling retailer. With the launch of Piaget’s iPhone application, things begin to get interesting.

The Piaget application is made specifically designed for one particular watch: the Polo FortyFive Chronograph GMT. This is a brand new watch for Piaget and Piaget wants all to know about it. The PoloFortyFive sports watch is named after the length of time that a polo match takes. It’s a blend of titanium, injected rubber, and steel. The case is 45mm and is made from titanium. It sports a stylish silver dial, with index markers. A rubber strap with steel hinges and a buckle is available. Automated movements are made in-house, and include the flyback chronograph, the second time zone GMT function, and sweep seconds. The bracelet is constructed of stainless steel, rubber, and titanium.

Piaget gifted one of the Polo 45 Chronographs recently to Fernando Torres (a well-known Spanish soccer player with the Liverpool and Spanish national teams), to show that Piaget is able to make excellent sports watches.

As with the watch itself, which is beautiful and fashionable, the iPhone app gives the user an appealing way to see the time, and also allowing users to measure independent intervals of time. The app is actually akin to the flyback function of the watch and permits users to initiate the new time series without having to stop the central chronograph hand.

As with all luxury brands of watches as with all luxury watch brands, the “localization” feature allows users to locate the closest Piaget boutique.

Jaeger LeCoultre is the final application that was that was reviewed. Jaeger extends the entire iPhone app concept to new heights.

Jaeger-LeCoultre describes the application as “Driven to the love for watches and technology, and committed to its avant-garde spirit,” Jaeger-LeCoultre opens the first iPhone watchmaking school.

Yes. It is possible to take online classes and learn how Jaeger creates some of its most well recognized watches, like the reverse Squadra model. There are six classes to choose from. In these classes, the student can learn and get to practice specific techniques such as making a chronograph mechanism, decorating and jewelling a movement and polishing, engraving, and gem-setting the case.

The most appealing and attractive aspect of the Jaeger-LeCoultre app? If you download it, attend the class and pass, you will be entered in a raffle which will determine the winner and is then taken to Switzerland to experience the Jaeger manufacturing.

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