Tips to Power Social Brand Building

Importance of social media for public relations

Today’s liaison officers are using social media to complement or add to existing strategies, demonstrating the evolution of the role of public relations in recent years. A public relations specialist was one of the first to understand the power of social media and became a leader in social space. In addition to managing website content, more and more professional staff are responsible for the presence of businesses and customers on social media. The gradual transition to what industry experts call social media shows how traditional press releases are transforming into a long format. David McCulloch, Director of Public Relations, Cisco Systems, said: It is pre-confirmed and openly judged by a variety of trusted sources. ”

eMarketer expects both public relations and advertising agencies to increase social media revenue in 2011. The results of a joint study by the Transworld Advertising Agency Network and the Worldcom Public Relations Group show that:

• In 2010, 28% of public relations companies said that 15% to 33% of their revenue came from social media. • This number increased by 44% in 2011. • This study shows that the liaison industry is more effective at leveraging social networks than advertising agencies.
Future Directions … Industrial research firm IBIS World has predicted growth rates that are expected to drive the growth of public relations firms over the next few years. • Public enterprises are expected to grow at an average annual rate of $ 12.8 billion between 2010 and 2015. • This momentum is driven by growing demand from companies that want spokespersons to handle their daily interactions with consumers and the media on social networking sites such as Facebook and Twitter. • The recent transition from traditional media to more direct media (social media) has spawned public relations firms that set up specialized or special sections for blogs, social media sites, mobile media, podcasts. • More than four-fifths of liaison officers expect more employment on social and digital networks in the future.
Whether you’re consulting with a client from an agency perspective or working with an in-house team, your PR agency needs to be socially ready. Position² contains some guidelines to help agencies survive and excel in the digital space. Visit:-

1. Sell
Social media has given a whole new meaning to the concept of launch. The idea of ​​emailing a press release to journalists, editors and bloggers isn’t entirely outdated, but it’s easy for readers to press the delete button and forget about it. Incorporating social media into your PR strategy will ensure that your speech sounds above the noise. To use social media effectively in your PR presentation plan, we recommend a few points that you can add to your to-do list.
o Avoid flashy things.

Too much information mixed with flashy phrases, such as key mission-critical applications to improve business processes, can discourage readers. Don’t make it complicated.
o Modify the tweet.

If you use Twitter to make suggestions, keep in mind that you can fix it with 140 characters. According to Nicole Van Scotten, a public relations specialist at Pyxl, if the tweet is correct, the response rate will be higher than the email.
o Do not send spam.

No one, journalist or blogger, likes to receive random tweets and Facebook messages. We recommend that you meet before contacting journalists and bloggers. Please read their Twitter profile or personal blog to see if these are the contacts you need to contact before making a suggestion.
o Build relationships:

Once you’ve found your contact list, the next step is easy. Forming relationships with journalists and editors means riding their radar. All you can do is a) check their Facebook page and comment on the posts you like b) retweet their posts and c) comment on blog posts. This ensures that it is on the radar, even before it starts.

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